Marketing Audit

Marketing Audit

Marketing Function Audit

Apple is separated from other companies in terms of its diversification in the innovative electronics industry. For example, compare to media Arts Lab which is extending its investment in one domain, Apple has diversified its product portfolio to mitigate the risk in multiple industries that include computers, software, music devices etc, which makes highly vertically integrated.

Apple adapts a “Perceived Value Pricing” and market Leader Pricing since it presents new and innovative products to consumers. In contrast, Media arts lab follows value pricing and bundle pricing to attract customer for its products. It must be remembered that ...