SOCIAL MARKETING CLASS

Social Marketing Class



Social Marketing Class

Introduction

The strategy and positioning of the company and its products, namely the value proposition in the markets, is the key to its success. Positioning also plays a vital role in this context when marketers decide to draft out a plan to get a product sold out.

Discussion

The concept of Social Marketing is related to the design, implementation and control of programs that seek to increase acceptance of an idea or social practice in a target audience. For this purpose, the Social Marketing uses the concepts of market segmentation, consumer research, configuration of ideas, communications, incentives ...