Marketing

Marketing

Introduction

Toyota worlds' leading auto mobile company is making immense profits day by day by its innovation and latest technology. Hybrid electric gasoline was the best ever innovation as introduced by Toyota and by this it overshadowed the entire market. Moving onwards with its second generation, Toyota again succeeds in taking an overall market as a leader. Later, GM was the one who announced to introduce hybrid electric technology very soon. Toyota due to its innovation and latest technology always generated something really different and unique and this is the main reason why it is termed to be the best auto mobile company (Boone & Kurtz, 2011).

Discussion

Toyota's is termed to be the leading auto mobile company because of its innovation and because of the factor of being environmental friendly. Toyota does not only mean to generate or produce cars in order to fulfil the travelling purpose. Apart from this, main aim or Toyota was to give something really different to their customers that can actually feel them comfortable and do not create any further issues as well. This is the reason why they produced hybrid electric cars for their customers as well as for their environment as well. Along with this, one of the best leading success factor of Toyota is their segmentation policies. Toyota has every brand for every person. Cars for middle class, upper class and higher class are always available and along with this Toyota are successful because of its proper and organized way of segmentation. They have designed cars for families, sports person as well as for business professionals as well. In short, Toyota actually knows what their customers want and this is the main reason behind its great success as well. In order to lead in any market, one of the main as well as an important thing is to first know what actually your customers want and then you should move forward. This is actually what Toyota did and how it became one of the successful leading auto mobile company. After doing proper segmentation, Toyota is now termed as really successful and people know Toyota is actually aware from their choices and needs. This is how it has done immense working and grew as well. This is the main reason why proper and detailed segmentation is required and every company should be aware from this factor as well in order to generate best possible outcomes. Another big reason behind the success of Toyota is its manufacturing as well (Kotler, 2008).

Social marketing concept is another key issue that needs to be highlighted in order to have something really beneficial as well as important. Toyota's social marketing concept relies on being environmental friendly and this is the main reason why people love Toyota. This brand actually deals with people hearts and thinking's. Apart from manufacturing cars, being environmental friendly is something really important and when any company deals with social marketing concepts, overall organization gain recognition and thus generates effective outcomes as ...