Smart Business: A Playbook for Social Media in Your Organization by Michael Brito



Smart Business: A Playbook for Social Media in Your Organization by Michael Brito

Introduction

This is a literary work of the present age, which creates an understanding about the implications of social media and its use in businesses. Many organizations are actively using Face book, Twitter, blogs, and other social networking methods, but they neglect to transform their organizations into social businesses. Brito, a social business expert, believes that organizations cannot have effective external conversations with consumers unless they have effective internal conversations first. The insight and actions offered here ...