Small-Scale Research Project in a Local Estate Agent

[Name of the institute]Table of Contents

Introduction3

Whether to Use the Qualitative or Quantitative Research3

Justification4

Choosing Mixed or Mono Methodology6

Why Mixed Methodology7

Type of Questions that Would be Used7

Appropriate Methods of Data Collection8

Gantt chart10

Ethical Issues Associated With This Specific Research Project12

Biasness in Research13

Manipulation of Findings13

Research without Consent13

Conclusion14

Recommendations14

Small-Scale Research Project in a Local Estate Agent

Introduction

The world in which we live today is moving at a fast pace. In this rapidly changing world it becomes difficult for organizations to maintain the competitive advantage. In this scenario organizations do efforts to provide best services to the customers so that the satisfaction level can be improved. Customer satisfaction is an important concept. It is this concept that is taken into consideration while devising various policies. The phenomenon of customer satisfaction can be described as a concept that is used to measure how the products and services that are offered by the organizations are successful in meeting the expectations of the customer. A customer is said to be satisfied when the products and services of the organization meets the needs of the customers. A customer is said to be unsatisfied when the products and services of the organization does not meet the needs and expectations of the customer. And, a customer is said to be delighted when the products and services offered by the organization exceeds the expectations of the customer. Therefore, customer satisfaction remains the core part of each and every strategy of the organization. The aim and objective of this paper is to discuss the research process that is to be conducted in an estate agency in order to improve the level of satisfaction of customers.

Whether to Use the Qualitative or Quantitative Research

The process of research is systematic. Through the process of research a researcher aims to obtain useful information (Robson, 2002, 42). In order to take maximum advantage from this process of research it is vital that a researcher must choose the right and appropriate approach of research. Selection of the right and appropriate approach of research can be considered as the nub of the research process. While selecting the approach that is to be adopted to perform the research process, it is indispensible to take into consideration the aims and objectives of the research. The aims and objectives of the research process provide direction to the research and hence play its role in adopting a suitable approach to conduct the process of research. In selecting the appropriate approach for this research project too it is significant to consider the aim of the research. This research paper aims to explore the effectiveness of the current approaches to the customer satisfaction and to put forward some of the recommendations through which the level of the satisfaction of customers should be raised. By keeping in mind this objective of conducting the research process it can be said that it would be feasible to use both the approaches of qualitative and quantitative techniques. The first part of the objective of the ...