Segmentation strategies

SEGMENTATION STRATEGIES

The shampoo industry is the United States is continuously growing. There are various shampoos produced by different companies for different segments or markets.

Market segmentation is dividing the potential market in to different groups and segments, identifying their characteristics and targeting them. There are three kinds of market segments: geographic, demographic and psychographic segmentation. Some consider behavior as segmentation too but it is the reaction of consumers according to the marketing strategy implemented.

Garnier Fruictis

Garnier Fruictis for kids is basically hair shampoo with conditioner which prevents dandruff and provides smooth and silky hair as well as makes the hair strong ...