MARKET SEGMENTATION STRATEGY FOR SILVERJET

Market Segmentation Strategy for Silverjet



Market Segmentation Strategy for Silverjet

UK-based Silverjet began operating in late January a Boeing 767 configured with 100 angled lie-flat business-class seats. It joins Eos and Maxjet, both of which launched all-premium services in late 2006, competing against American Airlines, British Airways, Continental Airlines, Delta Air Lines and Virgin Atlantic in the crowded London-New York market. But Hunt is quick to point out Silverjet's single frequency between Luton and Newark airports is just a drop in the bucket when taking into account the 4.2 million passengers that now fly annually between London and ...