Scenario Summary

Scenario Summary

Scenario-I

The first scenario is focusing on the buying patterns and targeted customers of hummus. After reading scenario it has been identified that the researcher spent a lot of his time sitting in a grocery stores and observing the buying pattern of the parents with their children's. Parents want their children to eat organic and healthy food. For the producers of the hummus, parents are supposed to be the right customers to target because of the fact that they are ready to pay little extra for the health of their children. The packaging of hummus also serves a part of ...