In the highly competitive global software market there have been two major players slugging it out for the top spot: Oracle and SAP. In recent years, however, competition between Oracle and SAP has increased, and as a result, the rivalry between the two companies has grown, even developing into a feud between the co-founders of the two companies, where one party would frequently voice strong negative comments about the other company. Currently, Oracle and SAP are also competing in the third-party enterprise software maintenance and support market (the latter ...