Sales and Selling

Sales and Selling

Introduction

Recent developments in coffee-brewing resulted in machines such as the Nespresso, Senseo or Illy café, which allow consumers to make espressos quickly and efficiently. They deliver high quality (at least in the case of ones like Nespresso) single-portion pellet coffee, comparable to that received from an espresso machine in a coffee shop. Although this will probably not affect the sales of coffee shops drastically, it can start a trend where offices purchasing such machines will have employees less motivated to grab a coffee on the way to or during office hours. (Chetty, 2004, 25) On the other hand, machines developed like the venture model can help coffee shops increase efficiency and product quality, resulting in turn in an increased level of customer satisfaction.

a) The possible buying centre for this potential customer, detailing the roles and the interests.

The possible buying centre is our main branch where the clients would find our customer service ready to serve them, not just the leading vending company in the US but with forty years providing extraordinary service to our customers, Café Express is also the longest established. Providing the most comprehensive range of high-quality Hot Drink machines, Water coolers and Vending machines available, Café Express is the market leader. Our customer service would deliver, install and service all the vending machines we show on our web site and we offer only the very best products available today at the very lowest prices.

Our buying centre would be providing the largest range of brand name Water Coolers, Coffee and Vending machines, all with proven reliability and our famous 'Go the Extra Mile' Customer Service, has made Café Express THE Number One vending company for each and every one of the forty years we have been looking after our Customers.

Whether you have employees that need a quick snack or bottled water every now and then or maybe visitors that need a snack or a cold drink whilst they are waiting, Snack vending machines are an easy, perfect answer to your needs. (Chetty, 2004, 25)

b) Your 'call objectives' for your first meeting these people.

Our call objective is to make our client aware of our products and services and to make them know that they can enjoy national brand vending products such as snacks, sweets, nuts, bottled water, cold drinks, energy drinks, and cold food and so much more - you choose what you would like ...