Royal Bank of Scotland

Royal Bank of Scotland

Introduction

The Royal Bank of Scotland, founded in 1727, is known as one of the leading financial services groups in Europe, which was troubled by the economic recession of 1990's and went through a number of changes in order to overcome the crises and move back to the normal track. The company had to go through these changes mainly because it had made heavy prepositions for the bad debt and was fast losing the loyal customers, owing to the deregulation of the financial services industry. The following paragraphs highlight the steps that the management took in ...