Environmental fit is an analysis based on the integration and interrelation between environment, values and resources. It is called E-V-R congruence (Thompson, 2005). E-V-R provides a straightforward framework for assessing the organization's existing strategies and strategic needs.
It is common that values are included in a SWOT analysis as a resource, but it is sometimes useful to separate them, especially with regard to wider societal issues that a public organization has to face (Thompson, 2006). Thompson has shown how useful strategic management entails congruence between the environment of organization, its values, ...