RICHARD BRANSON'S LEADERSHIP STYLE

Richard Branson's Leadership Style

Richard Branson's Leadership Style

Arguably the world's most successful (and colorful) entrepreneur, Sir Richard Branson's leadership style is a key driver of his brand, which is now one of the top 20 brands in the world. Looking at his leadership style through the lens of The FACET Leadership™ Model, it becomes evident that while he is strong on all of the five facets, he is particularly strong on Authenticity and Courage (Watson, 2010).

Describe Branson's leadership style in terms of the leadership models

Branson has a unique view of leadership and you can easily see why people like working for him. He feels that the greatest leaders listen and continue to learn after they have become leaders, they learn to delegate, and, he implied that they have a passion for what they do. Great leaders get out in front and are not afraid to fight for what they believe in. Thus, we are left with the image of a man who enjoys what he does, ensures he balances work and personal life, is a fair competitor who doesn't tolerate dirty tricks from others, and someone who leads from the front a group of folks who are likely to follow him anywhere because he truly cares about them and the firms he owns (Specter, 2011).

His vision of business:

During the early years of a business, the only word that matters is "surviving" funds to pay the bills every month. There is a fine line that separates success from failure.

Life is a long learning process. A Branson, despite his lack of education, is excited to soak up every new material that comes their way. Before deciding to transform something into a business, is involved in your knowledge, researching the industry, competitive factors.

Life and business is all one. Most people are continuously in contact with businesses, wherever you are in a hospital, a shop or an airplane. "Business is life."

The best always survive. As time passes, those companies that survive best experiences provided to customers. So sometimes you have to forget about accounting and not worsen the experience of customers for an additional benefit.

Their companies are profitable. However, this is not their motivation. It is a necessary condition, since it serves to pay bills and payrolls, but what interests and motivates you to create companies to be proud of. Cree that profitability comes as a result.

Managing a brand:

Building a brand is a work record. Your brand is as good as good your products and services. It creates a good brand if people have good experience using your products. Brands are about trust.

Branson has always been used himself as an ambassador for your brand. When they started, they were a very small company in a large enterprise. In his words, "had to put Virgin on the map". 

Managing people:

Consider that the most important thing to demonstrate a candidate to join their business is that people worry about. Believes that companies who take care of its people are the ones that do well then. Because companies are just people, since it is they who make the difference when ...