RESOURCE MANAGEMENT

Resource Management

Resource Management

Company Scenario: Unilever

Department: Marketing

Task 1:

Types of Human Resources:

The Presidential Layer

Senior Executives

Managers

Line Managers

Staff

Types of Physical Resources:

Land

Technology

Material

Assets

Types of Financial Resources:

Capital

Financing Options

Cash Flow

Credit Lines

Example:

As a Marketing Department Manager, to achieve the organizational objectives the following resources contribute for the operations. For the human resource, the leading role is of the 'Marketing Director', who is responsible for dealing all the operation in the marketing domain. The brand promotions and all marketing elements are to be worked on by the approval of this authority. The Unilever Marketing Manager communicates the concept to the team and considers the view points of the department personnel. The department talks to its customers to deliver accordingly, focusing on the real impact of brand activation.

For the physical resource, the core reason of success is the 'technology'. Unilever has always highly invested on its technology to cope up with the competitors. It has also supported the organization with its innovation process. The company has continuously invested on the technology at regular intervals (Fulgoni & Andress 1992, p. 1).

Unilever's core financial resource is its financial records. The potential financial reports of the company indicate how well it has been progressing since years. During 2010, the net profit of the company was 4.6bn Euros.

A.C. 1.1 - Identify those resources required to format objectives

An organization achieves success with the mixture of multiple resources. It involves multiple roles and responsibilities from various personnel. These resources must be integrated effectively in order to give a proper structure for the purpose of achieving organizational objectives. Unilever has defined some objectives achieved by the combination of resources form all departments; human resources, business-to-business, research and development, customer development, supply chain, marketing, finance and IT. The assets, technology, etc are the physical resources that add up with the financial resources like the cash flow, capital, etc to increase the equity of the company.

Task 2:

Human Resource Annual Plan

Description

Objectives

Human Resource

Budget

Leadership Building Program

Service Leadership

Identify skills

Customer-focused culture

Coach employees

Service professionals

$50000

Work Excellence

The right mindset

Complaint handling

Ideas for improving customer service

Open for all

Team Formation

Team Leading Program

Leadership qualities

Motivational techniques

Highlight and recognize the desired skill set

Effective communication at team and individual level

Mentoring

Open for all

Team Development

The trustworthiness factor

Commitment

Open for all

$100000

Crisis Handling

Crisis and conflict management

Provide the right solutions

Open for all

Management

Basics of Management

Coach for the desired mindset

Align with the organizational values

Open for all

Performance Management

Rewarding

Performance approval

Recognition

Top performers

$0.25mn

Mentoring

Role and ownership

Superior coaching model

Open for all and weak HR

Change Management

Changing processes and adoption

Change handling

Open for all

Undefined, dependent on the change

Marketing Specialists Program

Basics

Theoretical concepts to practical implementation

The core competencies development

Marketing professionals

Brand Activation

Brand management skills

Advertising and promotions

Training on sales enhancement

Marketing professionals

Marketing Specialists

Assigning designation

Recruiting for the executive level

Multi-media marketing approaches training

Marketing professionals

$1mn

(Cabinet 2012, p. n.d.)

Physical Resource Annual Plan

Resource Type

Resource

Description

Qty.

Cost

Objective

Information

System

Internal

Decision Support System

1

$4000

To enhance the area of decision making.

Technology

Internal

Production and Development

3

$7000

Increase productivity.

Facilities

Internal

Meeting room

1

0

Serve for the meetings, brainstorming activities and other processes.

Equipment

Internal

External

New laptops for the department

27

$54500

Better technology.

A.C. 1.2 - Explain the process of planning resource use to achieve objectives

Resource Planning Process

Every organization is dependent on its resources to achieve the desired set of objectives achieved ...