Researching and Understanding Markets

Researching and Understanding Markets

Which would be better, to gain control of a small firm that you then seek to expand, or to acquire a company that is among the top five in its industry? Why?

According to the Johnson's perspective, when there is any business industry which is expanding it is better to buy the giant player as compare to the small player, as there will be better chances that the big player in the flourishing industry will easily wipe out the small players. Similarly, there are also chances that the acquisition of the big player will ...