Research Proposal on Impact of Business Ethics on Morale of Employees & Purchasing Decision of Customers

Abstract

This research proposal aims at undertaking the vital domain of business ethics, and its imperative facets, with respect of the influence of the perceived business ethics on the morale of employees and loyalty of customers of the relevant business. How the workers become with the ethical environment of the organization and respond in the same ethical manner is elaborated in this proposal. Moreover, the proposal discusses the relevant literature in this regard and the proposed methods for the research, as well the possible limitations the research may entail.

Table of Contents

Introduction3

Influence of Business Ethics on Customers4

Influence of Business Ethics on Employees6

Research Question7

Research Aim and Objectives7

Hypothesis8

Literature Review8

Business Ethics8

Common Ethical Problems within Corporations9

Research Methodology11

Sample and sampling11

Measurement and instrumentation11

Dependent variable11

Independent variable12

Data analysis12

Proposed Timetable12

Resources Needed13

Personnel13

Budget13

Needed Assurances/Clearances13

Limitations14

References15

Introduction

Employees, customers, shareholders and suppliers are considered to be the main stakeholders of any organization. Organizational self-interest is considered to motivate the commitments of these stakeholders, however, the rightness or wrongness of actions of a particular organization is asserted by the ethical perspective, in parallel of any societal or stakeholder compulsions. The firms' reputation and recognition is established by its stakeholders; among which consumers and employees are the key stakeholders (Alexander, 1978).

A significant rise in the emphasis of society over issues regarding sustainable development has been witnessed in the recent decade. Both companies and consumers are affected by this emerging trend. New terms have emerged in the arena of corporate world like corporate social responsibility, corporate citizenship, community development or relations etc.; all terms represent the ethical approach adopted by the organization. The aspects point out by the studies conducted on the benefits of ethics in business include: strengthening of brand positioning, improvement in the capability to attract more employees, enhancement in the corporate image and power of the corporate and heightening of sales and market share (Alexander, 1978).

Influence of Business Ethics on Customers

Ethics is among one of those eight categories of value ensuing from an experience of consumption . Ethics can be distinguished or assessed by the consumer . Ethics can be analyzed in diverse marketing subjects for instance, promotion, price inequity and advertising of the sales representative. For instance, Procter and Gamble is conceived to be a paramount market ridden global inspiration with billion-dollar products for instance, Olay, Bounty, Crest, Tide, and Folgers. Apprehending needs and wants of the customer and offering customers with superior products is the solution to the success of the company. An orientation towards the market stresses on discernment of explicit and implicit needs of customers and growth of high- quality keys to the needs. Although market orientation is thought-out as a major tactical element of marketing strategy, but there is still some ambiguity in the significance of customers in developing ethical plans and social responsibility of the firm. Less consideration is made up to the ethical perceived treatment of customers by the sellers and its effect in molding the affective responses of the customers and ...