RESEARCH PROPOSAL

Are customers willing to pay more for supermarket goods to be environmentally friendly?

[Student name: Soliman Al-Shaikh]

[Tutor: Jo Odgers]

Group: PMO

Date: 12/07/12

Assignment: Research Proposal (Outline)

Table of Content

Introduction3

Thesis Statement4

Research Question4

Literature Review4

1.Threat of new competition.9

2.Threat of substitute services or products9

3.Customer Bargaining Power10

4.Supplier Bargaining Power10

5.Rivalry10

Methodology10

Conclusion14

Bibliography15

Are customers willing to pay more for supermarket goods to be environmentally friendly?

Introduction

Due to the rapid growth of the universal population, the inflation and demand for goods which include consumer electronics, household goods and edibles have been greatly increased from the past few decades. This is emerged to a point where we have to think about how to eradicate such problems which are having a diverse effect on the environment of the universe. For this, we have to think about whether customers are willing to pay more for the supermarket goods to be environmentally friendly or not. Despite the fact of the carbon footprint phrase widespread, there is a little conflict on the definition of the carbon footprint, as who researchers in 2007, Thomas Wiedmann and Jan Minx suggested that, the measure of the total exclusive Carbon-dioxide (CO2) emissions that is indirectly or directly caused by such activities or which in accumulated over the product's life stages. While other researchers have suggested that two carbon based gases, like carbon dioxide and methane can be used to calculate carbon footprints measure.

The term itself have become a widely used concept in the debate which are been publicly addressed on abatement and responsibility action against the global climate change threat(s). In public appearance, it has marvellous increment over the last few years and is now used as a buzzword in the media, in public, government and in business world also. (Wiedmann, 2007, p. 2).

In 1919, Tesco Plc was established by Jack Cohen, by utilizing the bonus which he achieved for his services in the World War I army. Then in 1924, he purchased a tea consignment from the company TE Stock well. Tesco plc has been using the strategy of the stack as high, sell as cheap as a way to minimize production costs. The mission and vision of this company is to provide a superior technical performance, and add value to its products and its customers by providing highly innovative solutions for the design of customer requirements, and manufacturing of supply. This is normally happened by improving quality, productivity and the services of a competitive advantage (Dennis, Enech & Merilee, pp.179-185).

Tesco has been planning to reduce the environmental impact which includes the waste and energy use. To reduce the carbon footprint of the products they sell and manage the resources like water in their supply chain. Moreover, the company is empowering and promoting its customers so that together they can bring a positive change on the far outweighs and environment and to create a massive movement in the ways to green consumption (Tescoplc, 2012).

Over the years, people are becoming more concerned about making the environmentally conscious marketplace. Consumer to a large extent has realized that on many ecological problems the consumers are now ...