RESEARCH PROPOSAL

Research Proposal: Impacts of London Olympics on Hospitality Industry of UK

Research Proposal: Impacts of London Olympics on Hospitality Industry of UK

Introduction

Research methods are crucial for carrying out research on any topic or in any discipline as conducting research would in finding/discovering new facts and identify the area where change/improvement is required. Like any other discipline, research is also crucial in the hospitality and tourism industry, as research helps managers/owners to prepare profitable business strategies for their business. It is due to research, that managers in hospitality and tourism industry begin to focus on customer satisfaction, customer loyalty, employee retention, service quality and several other factors. (Brotherton, 2003; pp. 45-49) This study aims to discuss the research methods widely practiced in hospitality and tourism industry for exploring new dynamics regarding the field. In this connection, a research topic “impacts of London Olympics 2012 on Hospitality Industry of UK” has been selected for this purpose.

Preliminary Goal of the Proposed Topic

The subject chosen for the study would predict the impacts likely to occur because of London Olympics 2012 on the hospitality industry, by analyzing the present situation of the hospitality industry. The topic is of much importance as the predicted change in accordance with the present situation would help all the stake holders to make necessary improvement to get the maximum benefits from Olympics 2012.

Significance of the Study

The proposed research study is trying to explore multiple aspects of research subject. The study is primarily designed to measure the impacts of 2012 Olympics to be held in London. Under this research statement, the findings of research statement will be particularly helpful for the hospitality industry in terms of formulating a comprehensive strategy in this context. However, the research study is related to the future predictions, but the findings will aid the concerned authorities to prepare a better plan to treat with coming mega sporting event.

Research Questions

What are the impacts of mega sporting events in the hospitality industry?

Is the current condition of the hospitality industry is adequate or not to support such mega sporting event?

What changes would London Olympics 2012 bring on the hospitality industry?

What financial benefits hospitality industry would receive from the event?

What areas of the hospitality industry need improvement to cater the event?

Literature Review

To understand the significance and context of the proposed research topic, studies conducted or already existing literature relating to the topic needed to be observed. A large proportion of knowledge has been acquired on the topic, but the most relevant literature that could validate and support research objectives and goals would come under discussion in this part. The key topics of this research include hospitality and tourism industry, its present situation, London Olympics 2012 and the impacts that would occur owing to the sporting event on the hospitality industry.

Current synopsis of Hospitality industry in the UK

According to an article by Hotel Industry (HI, 2010) the hospitality industry of UK in the past few months has seen growth occupancy and room yields showing an arrow looking to the sky, the charges ...