RESEARCH PAPER

Research Paper

Research Paper

Target Audience

Women and

African American

Tobacco Company Message

There are two basic approaches that tobacco companies use to target advertising toward African Americans - by customizing media messages and by carefully selecting the media where the customized messages appear.

Because African Americans are part of the general media market? media messages that go out to everyone also reach African Americans. However? African Americans receive a double dose of tobacco use messages because Blacks are also bombarded with targeted tobacco ads. These are ads that contain designs? images and/or words that are oriented specifically toward Black audiences. The tobacco companies hire advertising agencies ...