Real Estate Marketing

By

ACKNOWLEDGEMENT

I feel honoured to thank my research supervisor, acquaintance and family for their dedication and supervision towards my research work without which this study would not have been achievable.

DECLARATION

I, [write your full name with your surname here], state that the filling of this study/thesis signify my own single-handed effort, and that the study/thesis has not formerly been put forward for intellectual examination towards any aptitude. In addition, it symbolizes my own view and not essentially those of the academia.

Signed __________________ Date _________________

ABSTRACT

This dissertation provides an evaluation of the real estate marketing in United Kingdom. In this research, the researcher focuses on the real estate business in UK. Firstly this paper covers the overview on property investment and development in UK. Furthermore, it demonstrates that the Property Market Influences other Sectors. To support the argument theory of real estate market is also covered in this paper. However, the major focus is on real estate marketing in UK, including the leading real estate companies in UK. To answer the research question qualitative methodology has been selected and by the use of secondary data, the researcher was able to answer the entire research questions, which are covered in chapter 4. Furthermore, analysis of interview questions was also covered in chapter 4. In the end, the research concludes the research and gives recommendation according to the outcome to the research.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the Study1

Aims and Objectives2

Significance2

Research Questions3

Ethical Concerns3

CHAPTER 2: LITERATURE REVIEW5

Overview of land Investment and Expansion5

Housing5

Commercial/retail5

Office6

Manufacturing sector6

Theory of Real Estate Markets6

Real Estate Economics7

Situation Analysis8

Current State of Real Estate Business9

Investment in Real Estate10

Real Estate Market in UK11

Leading Companies in UK13

Land Securities plc13

Liberty International plc14

Stakeholders in Real Estate Market14

Property Market Influences other Sectors14

Changing trends in UK Real Estate Market15

Legal aspects of purchasing Property17

Real Estate Marketing in UK18

CHAPTER 3: METHODOLOGY22

Research Design22

Research Process23

Research Method24

Literature Search25

Interviews26

Qualitative Research26

Data Analysis26

Quality and Verification27

Validity and Reliability of Data28

CHAPTER 4: DISCUSSION AND ANALYSIS29

Discussion29

Impact of Real Estate Marketing29

Communication Management in Real Estate Marketing31

Housing market premium: London32

Interview Analysis33

How the Real Estate market affects the economy33

Influence of Marketing in Real Estate Business34

Current Factors Driving the Property Investment Market35

Development in Real Estate38

Future Outlook40

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS41

Conclusion41

Recommendations and Suggestions43

Limitations of Research43

REFERENCES45

APPENDIX49

Interview Questions49

CHAPTER 1: INTRODUCTION

Background of the Study

The real estate industry in the UK has undergone many ups and downs in the Europe. In the recent years, North European countries like Scandinavia, Germany and the UK are up for liquidation of their assets. They are now focusing on the South of Europe. In UK, the word for the real property has been curtailed to just property. The real estate market is referred to as the market for the purchase and sale of properties are being done, directly or indirectly through brokers.

Expert opinion says, the property market of United Kingdom has been turning only the international purchasers. It has been noted that the position of the market is tough enough. Commencing from 2000 till 2010, the average growth rate of the activities of UK has been increased with the rate of ...