Public Relations



Public Relations

Public Relations is the knowledge that relates to company's Public Relation policies and management, creating and managing company image by means of Press Release, advertising and company's presentations. There are some benefits of PR; it can build a strong sense of corporate identity by promoting its good image to the public/outsiders, clear the misconceptions and prejudices from the public, promote the organization activities/services and products by using, for example, sales promotion. The other ones are attract and keep important/key personnel and also project a sense of social responsibility, for example, by giving donation(Seib Kathy 1995).

There are some advantages ...