Project Paper

Project Paper

Introduction

This paper intends to discuss the appropriate action of my selected case. I have selected the case of eHarmony.com. The case of eHarmony.com remains extremely important with respect integrating modern technologies to the most important component of human's life which is making relationships. Despite of having several thousand online dating companies and services, the initiative of Dr. Neil Clark Warren remains an extensive one. The eHarmony.com is assumed to be the only one dating service which is maintained by a psychologist. The purpose of this paper is to make the reader aware about the important aspects related to the case of eHarmony.com.

Discussion

It remains extremely important to realize that the basic motivation behind the human behavior is related to the concepts of pleasure and pain. Psychologists remain the most important component in revealing and explaining to people their actual desires and related capabilities to acquire those desires. The dating service initiated by Dr. Neil Clark Warren is assumed to be the most significant one as he possesses the capability to recognize the most basic human need and catering it thereby. The relevant credentials of Dr. Warren provide the most unique selling proposition to the science of online matchmaking.

Overview

The eHarmony created an entire new arena of online market which was previously captured by the most prominent brands of Yahoo and Match.com. The eHarmony was initially launched in August 2000 with a minimal funding of $3 millions. The company became the most important and most profitable business within five years of its initial launch. There were various success factors that brought quick and extensive success to the business initiated by Dr. Warren (www.eharmony.com).

The eHarmony provides a comprehensive venue for people who desire to find love and create relationships. It is important to realize the basic difference between the other matrimonial or dating services and eHarmony. The basic difference lies in the fact that eHarmony tends to determine the compatibility amongst the clients before providing the grounds of love relationships. The success of eHarmony lies in its possession of various strengths and the capability to deal with extensive challenges.

The most basic strength for eHarmony is the unique combination of scientific and intellectual capabilities of the people who are responsible to run the dating service. The competitors of eHarmony do not possess such unique combination of resources. The discovery of Dr. Warren in the form of twenty nine dimensions of compatibility provides significant competitive advantage to the dating service of Dr. Warren.

It remains extremely important to realize that besides the global economic crisis, the business of eHarmony is growing. Despite of having several obvious unique strategies that are making the business of eHarmony grow, there are few weaknesses in the strategies as well. One of the most underlying weakness of the strategy of eHarmony is related to the likelihood of the losing the clients who have found their compatible partners. Moreover, the aspect those clients can only view those members who are compatible in the opinion of the managers of the ...