Project Outline

Project Outline

Introduction

This is an outline of the project that is based on the competitive advantage of the company, Tesco. Under this heading, in the final paper, the background and introduction of the company will be provided. This will help the reader in knowing about the company and its operations. This section will help in understanding about the situation of the company and in also knowing about the competitive environment and the industry in which the company operates.

Discussion

This section of the final paper will thoroughly discuss the competitive advantage of the company and in also knowing about the competitive ability of the company. The following headings will be covered in the final project paper:

Products

This heading will provide information related to the products that Tesco offers. This will also help the readers in knowing its relation to the products that are offered by the competitors. This section will further discuss the place of the products of the company in the market and in the industry.

Rivals

This section will provide information about the rivals of Tesco. This will help in analyzing the position of the rival competitors in the market with respect to itself. The rival firms will be discussed in this section and it is important to assess the position of Tesco with respect to its competitors so that its competitive advantages and abilities are evaluated in the best possible manner.

Markets

This section will discuss the markets in which the company operates. This section will help and analyze the domestic, as well as, the international markets in which Tesco operates. This will help in giving a clear picture related to the position of the company and where it stands as compared to the other companies in the same industry. The position of the company will be assessed and evaluated in a manner in which ...