PepsiCo Marketing/Ethical Issues

CHAPTER 01- INTRODUCTION

Back ground of the Problem

One of the world's leading companies in convenient snacks as well as foods and beverages, PepsiCo has been around a long time and has been known the world over for their business ethics and harbors a great reputation not just among its consumers, but also its competitors. Being a world leader, PepsiCo has been closely inspected by rivals for any signs of weaknesses, and whenever they have found them, have been clearly exploited in an attempt to bring the company down. However, it has been playing its part admirably among fierce competition in the world of convenient snacks, food and emerging beverage brands (Sims, 1992).

Problem Statement

PepsiCo generates revenue of more than 60 billion dollars, as well as providing employment for more than 285,000 employees. Not only this, it is famous for being above to provide attractive benefits to said employees, as well as being an active part of building a better future for them and others around the world It is an organization that has strict ethics and regulations that they adhere to, the result of which is their success and fame throughout the corporate world. In this paper I will be conducting a hypothesis on the current marketing conditions of PepsiCo and the issues faced by the multinational corporation regarding their identity. I will be conducting research and will analyze the various factors in play that affect marketing conditions that thus lower the market leadership value of PepsiCo (Zaltman & MacCaba, 2007).

Significance of the Study

This study is significant in theoretical and practical framework. The theoretical significance of this study can be determined by determining the importance of the theoretical conclusions and positions for the new researches. This study is formulated as an opportunity to further use of the results of research in specific areas of knowledge. In the absence of a contribution to the theory of Ethics cannot be shown or described quite briefly after unification in theoretical and practical significance of this study.

The practical importance involves reference to the possibility of further practical recommendations proposed by this study. Due to the requirement for the research as a work in which we can solve the ethical issues of PepsiCo and practical task" the existence of practical significance is mandatory.

Aims and Objectives

This study has following aims and objectives

To find out the factors in play that affect marketing conditions.

To find out the unethical practices done by PepsiCo and their effects on the market position of the company.

Research Questions

What are the factors in play that affect marketing conditions?

What are the unethical practices done by PepsiCo and their effects on the market position of the company?

CHAPTER-02 LITERATURE REVIEW

A multinational corporation that is based in New York U.S.A, PepsiCo is a major manufacturer, marketer and distributor of grain-based snacks, drinks and other food products. It has an admirable mission statement, in which the company aspires to be the world's “premier consumer product's company” that aims to focus solely on convenient foods as well as ...