ETHICAL ISSUES IN MARKETING

Ethical Issues in Marketing

Ethical Issues in Marketing

Introduction

Marketing, in present-day times, has seen a tumultuous change in the way it's carried in nations. The frequently cited pronouncement that only change is constant in the marketing genre is an apposite one. Just as the media of social communication themselves have tremendous influence all over, so marketing and advertising, using media as their vehicles, are powerful, pervasive forces shaping behaviours and attitudes in today's world. Four causes are imputed to the transitory nature of the way marketing practices are being accomplished in developing countries. 1. The function of Information and Communication technologies: As ICTs evolve so do marketing practices. If yesterday it was television that revolutionised the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just that. 2. The world today is an increasingly global village: Social and ethnic limits are fast falling in the wake of cable television and the like. 3. Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. Millions of people have entered the middle class and millions more are poised to do so (Hunt, 1996, 5-16). For marketers, the aftermaths can be mind flabbergasting as spending powers and incomes rise, marketers have to react to changing requirements from clients. 4. Better and amended marketing research has meant that the entire populace is not seen in totality but rather as a congeries of different types of clients (Hill, 1997, 249-264).

Marketers strain to meet the arising group of customers of different segments of the market and the differences of ethical marketing issues cautiously assess the appeal. Former research advises that, marketing, and customers often have different views on marketing ethics (Grier, 1999, 79-93). Discussion and Analysis

Marketing, market segmentation and differentiated marketing mix has been very popular, they are almost synonymous with the competitive strategy. Although the time focused on consumers and businesses benefit from the marketing time, aimed at market segmentation and target marketing to increase consumer dissatisfaction with the ethics of the case. The most prominent is harmful products such as alcohol and positioning, consumer, consumer vulnerability. In addition, the consumption of certain goods do not include the opposite position is the same dispute. Only those issues in the consumer market, commercial service providers and non-profit organizations and public goods are not immune to these challenges. Firms, including government agencies and educational institutions to meet certain social class, have become consumer lawsuits and discontentedness facing good possible action of public scrutiny objectives. While businesses and customers and will proceed to face these composite issues and seek feasible resolutions, the researchers have analysed the market segmentation and market selection of ethical questions. Recent research has focused on the consumer market and the vulnerability of moral harmful products. (Andreasen, 1993, 270-275)

Target marketing, as a popular marketing strategy is to attract consumers to the group of some products, focus on sales, its size and ...