ORGANIZATIONAL IMPACT PAPER

Organizational Impact Paper

Organizational Impact Paper

Innovation in Starbucks

Food and beverage innovation in all time in a Starbucks and is well positioned to continue. The current product pipeline is filled with over 100 food and beverage company in fiscal 2007.

The final result of the pipe is Chantico Starbucks (TM) (pronounced chan-TE-CO), drinking chocolate, which launched in January 2005. Inspired by the traditions of the house of chocolate, Chantico drinking chocolate is a rich and creamy drink with a complex, full-bodied flavor. This drink is indulgent with cocoa powder and cocoa butter, then in combination with whole milk and steam, creating a velvety texture and sublime taste of chocolate. (www.starbucks.com)

"Chantico May be the most luxurious and indulgent product ever introduced by Starbucks," said Michelle Gass, Senior Vice President, Global Category Management. "The name evokes the warmth and charm of the Aztec goddess Chantico represented. Chantico Nobody ever confused with the chocolate drink hot chocolate. This is really high quality drinking chocolate like no other." (www.starbucks.com)

Other drinks Starbucks continues to innovation through the introduction of new products such as Pumpkin Spice Latte, which launched. Line extensions, such as holidays and strawberries and cream Peppermint Mocha Frappuccino (R) Mixed Drinks cream, continue to appeal to new customers and drive frequency among existing customers.

Starbucks launched a new range of coffees, called Black Apron Exclusives (TM), which began with the introduction of 100 percent Kona coffee. While looking for the best coffee beans, the Starbucks coffee buyers often exceptional and unique coffees discover which are available in small quantities. Starbucks now shares these special coffees with customers with limited quantities at select stores.

Coffee, Starbucks core business, remains a focal point of innovation. Now Starbucks' Coffee of the Week ", (www.starbucks.com) an approach that gives Starbucks coffee to customers and partners (employees). The abandonment of the supply of coffee per day this week for the recovery of the proposed Starbucks coffee to its customers and partners the opportunity to learn more about coffee, its flavor profile and origin.

Innovation in Microsoft

At Microsoft, we see a future full of possibilities. We are dedicated to increasing the possibilities for computing every day through continuous improvement and promotion of our current products and embarking on fundamental research that paves the way for future developments. (www.microsoft.com) Through partnerships with universities, governments and other companies, Microsoft is working to advance the state of the art forward in order to benefit all. Microsoft Innovation ...