Organization of a Health Care Facility

[Name of Professor]

Organization of a Health Care Facility

Introduction

Setting up a new health care facility needs planning which should consider many aspects of its establishment. This health care facility also needs some consideration before becoming able to provide health facilities to the citizens (Doyle, 2010). This is a clinic with physicians who specialize in the following areas: dermatology, gynecology, heart disease, respiratory disease, surgery, and gastroenterology. It is located in an exclusive neighborhood. Now here it is a need to taken into account the advantages and disadvantages of incorporating into it, to determine its feasibility which should relate it to either for-profit or non-profit organization, along with hiring plan and a contract structure.

Discussion

Incorporating in health care organization seems to be a workable best idea because currently, only a few medical institutions of this residential area meet the requirements of the population that are related to special treatment. Treatment can be effective only when it is carried out by qualified medical personnel. The main purpose of this enterprise is to serve people, restoring them to health and providing them with adequate and efficient health facilities and treatment

Advantage

The competitive advantage is that the facility have chosen an exclusive neighborhood of ??the city center and other similar institutions set up non-stop operation, not only physicians, but specialists. The case promises to be profitable and has a chance to develop, as each second needed medical care on weekends or holidays, a time when other facilities are closed or are away from home. No need for an appointment, the patient can get help immediately at the time of treatment.

It is planned to hire a qualified senior, middle and junior medical staff, set them to different forms of incentives and rewards. Latest medical equipment and laboratory equipment are planned to be bought and used in order to provide most effective treatment. It is planned to set reasonable prices for all services. Introducing a "Card continuous patient" for the most constant discounting the patient and his family is also under considerations. The medical facility is engaged in:

- Primary health care

- Diagnosis

- Out-patient medical care

- Consultative care

- Traditional medical activity.

Medical staff performs treatments, given all the features of the previous patient's disease. 

Disadvantages

When developing marketing strategy the demographic characteristics of the main types of consumers of medical services should be taken into account, as well as information about the sources of information taken into consideration when choosing a health care facility. In case of insufficient availability of patients may be problems related to lack of cash to pay current expenses. If the problem is assessed to be sufficiently long (more than 2-3 months), then either the decision has to be taken to reduce expenditure, particularly on staff, and if such reductions inappropriate, then an additional calculation must show the amount of additional long-term investment or lending. The main strategy to reduce this risk is a flexible response to changes in patient flow. The increase in staffing levels and duration of working time is only if stable growth and ...