OPERATIONS MANAGEMENT

Operations Management



Operations Management

Introduction

Evolving the hospitality industry with unlike formation in the rest of the world parts structures each region has experienced different period of economic development in changing history. Europe has the most booming hotel industry in Europe as compared to North America and east region of Asia Pacific (Cunningham, 1996, 143). Hotel industry of Europe dates back more than 500 years and there is historic origin of town hotels and highway inns. European hotel industry dominated by distinguished families and independent budget hotels. France, Germany, Italy and the UK are dependent upon domestic markets, while other European countries have a higher proportion of international customers. Europe is less penetrated by branded hotel chains. Even though United Kingdom has the highest brand concentration which is approximately 70 percent of British hotels still have less than fifteen bedrooms.Hotel Classification

The World Tourist Organization and most national tourist boards use the internationally distinguished star scoring system to categorize hotels. The systems are as follows:One-star

A budget market hotel with fixed facilities, offering bed, breakfast and evening meal, and qualified by relaxed values of facility to occupants.

Two-star

An economical market hotel with fixed offerings, extending more widespread dining services, and symbolized by casual values of facility to occupants.

Three-star

A mid-market hotel with broader facilities, offering a full range of dining and bar services, with specialized values of facility, to occupants and nonresident Four-star: An upmarket hotel extending formal standards of service, with broad services and provisions to occupants and non-occupant.Five-Star

A luxury hotel offers unflawed facility measures, with specialized multilingual workforce, and a packed variety of services of the uppermost superiority (Dev, 2000, 41). These guests are more of a mix than in years past. Vanderslice noted that today there are as many millionaires in the world as Australians. "It used to be a very tell defined market,” he said, “but now it is all about the experience. It is all about culture and authenticity.” Baltin agreed, adding, “The whole mindset of people from the tech industry try with money is all about experience. They are very intellectual, and want no pretense, but they do want a great experience (Dev, 2000, 41).”Marketing of Hotel Industry

Successfully organizing the hotel industry run on a principle of effective marketing of the necessary products. Marketing defined as the managing, planning, organizing and leading marketing activities. Understanding the hospitality marketing mix is compulsory for the success of hotel marketing management. Industries of hospitality according to the marketing theorists have attempted to modify the marketing mix as a view in order to make more specific for the marketer in the hotel industry. Renaghan (1981) suggested that the hospitality marketing mix made up of three sub-mixes:

a) The product services mix, which determined as a amalgamation of productions (tangibles) and facilities (intangibles).

b) The demonstration mix, which comprises all of those actions that a firmly applies to gain the tangibleness of the production-facitlity mix in the perceptual experience of the objective market at the correct position and occasion.

c) The communication theory mix, which is fundamentally the integrality of communications among the resolved and its objective ...