OBJECTIVE MAPS

Objective Maps

Objective Maps

Spiritual Principle

An Objective map is a visual representation of the objective of an organization. It illustrates how the organization plans to achieve its mission and vision by means of a linked chain of continuous improvements.

Based on continued experience with organizations that successfully implemented the balanced scorecard, Kaplan and Norton came to realize that there were two important factors that made organizations implement the balanced scorecard successfully -- the factors of focus and alignment. Organizations, while developing an appropriate scorecard to evaluate their business performance, were forced to rethink their strategic priorities and describe their strategies. This led ...