Nine West Shoe Store

Nine West Shoe Store

Introduction

Nine West shoes' parent company is known to be Jones Group Inc. This company deals with numerous accessories including handbags, purses, jewelry, The Company's internationally recognized brands and licensing agreements include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy, Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, Brian Atwood, Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson, Givenchy, Judith Jack, Albert Nipon, Pappagallo and Rafe (Nine West Group, Inc. History).

Trends consideration

Regulatory policies and Acts

The regulatory policies and acts that effect the organization includes the disabilities act of the United States, which states that every disabled person would not be shown any discrimination and would be provided with the required necessities in order to perform. In addition to that, the company has to treat its employee equally, not discriminating between age, sex and any other factor. These are regulatory factors that tend to effect the organization. This could be considered as strength as it tends to motivate its employees and provide them with better benefits. Another important thing to note is that the company provides wages to its employee according to the either the minimum wage rate or the standard decided by the industry, whichever is known to be higher. This eventually benefits the employees. One weakness could be that the company imports materials from various countries. Even though, it has asked its suppliers to refrain from child labor, but it is not necessary that they comply with it. This specially concerns the countries in Asia, who are known to make excessive use of child labor. This may affect the company legally as well as its reputation in the long term and is a threat to the company.

Innovation

One of the strengths of the innovation of the organization is the diverse range of products they tend to offer. In addition to that, it is important to note that the strategies are solely decided by the leaders. Apart from this, the organization provides the products mainly to the niche markets, where not much concentration has been targeted, even though the products are mass marketed (Dibb S. & Simkin., L 2008). One of the major markets includes the seasonal products that Nine West tends to provide to its customers. These seasonal products are in accordance with the demand of the customers as well as the expected trends that are likely to continue in the season, specially the winters. This could be considered as strength of the company. However, one weakness could be mismanaged or unanticipated trends that are likely to occur within the season. It is important to note that some of the styles offered by the company in their diverse range of products may not pan out as expected. Some of the products may also fail miserably. This is likely to happen because of the increasingly changing patterns and trends of ...