MARKETING

Nine West



Nine West Shoe Store

Figure 1: (www.griretail.com)

The brand was founded in the year of 1978 by Vince Camuto and Jerome Fisher when their own business shoe that was wholesale based known as Fisher Camuto Corporation was merged. Nine West is said to be a company that was termed as the first to make use of the expertise in relation to shoemaking and leather in Brazil. In the year fo 1979, Fisher and Camuto had already had sales of more than 1 million shoes. In the year of 1983, the very first retail story of Nine West was inaugurated in Stamford and the first international existence was in the year of 1994 in Hong Kong. In the year of 1986, the company had it was ad campaign launched at a national level.

Nine West is a fashion retail and wholesale company that is recognized as a source that has quick runway trends that tend to translate into styles that are said to be attainable by consumers at a mass level. Nine West was initially incepted as a fashion footwear brand and since then it has been able to expand into the product lines of sunglasses, hand bags, lowers, belts, outerwear, watches, jewelry, seasonal accessories such as hats, wraps, scarves and other winter wear essentials (www.fundinguniverse.com).

Mission

The Mission of Nine West shoe store is to infiltrate into the niches of the culture we live in and simultaneously be a source that come up with product offerings that are fresh when it comes to the show market place. Nine west will bring about eclectic designs that are aesthetically strong and has irreverence that is whimsical that will shape the fashion of today and will shape the fashion of tomorrow in unexpected ways (www.ninewest.co.uk).

Vision

Nine West's vision is to satisfy women that have a constant desire to attain a personal style sense by constantly delivering fresh, diverse and sexy fashion that is in style and is const effective.

Nine West's Business Practice

Business practice is said to be good when it is able to maintain and sustain for a longer span of time. Sustainability can only be promised once an entity earns for its shareholders, gives a plat form for its employees to grow, fulfil governmental liabilities and deliver promise made to its customer. Delivering what is promised ensures it is working for the welfare of its stakeholder.

Nine West ensures that it works in collaboration with its suppliers ...