NEW TECHNOLOGIES

How organizations leverage on new technologies to collaborate?

Preface

This report describes the project work carried out in the Faculty of Computing, Engineering and Sciences at The University of Salford between January 2009 and 2010.

The submission of this report is in accordance with the requirement for the award of the degree of masters in M. Sc Managing Information Technology under the auspices university.

Table of Contents

Abstract5

Chapter 1: Introduction:6

Background:6

Issues in Web 2.0 implementation in Universities:8

Barriers to the use of Web 2.0 technology:9

Elements for a strategy of web 2.0 adoption in universities:10

Research Questions:12

Summary:13

Chapter 2: Literature Review14

World before Web 2.0:14

WEB 2.0:14

Introduction:14

Limitations with Web 1.0 Technology:17

Benefits of Web 2.0 Technology:19

Is Web 2.0 an end for web development? :27

Computer Mediated Environment (CMEs):27

What is CME:27

Impact of Web 2.0 on CMEs:27

Facebook:28

Main features of Facebook:28

Second Life:30

Features of Second Life:31

Blogger:32

Twitter:33

Applications in Twitter:35

CoTweet:35

FriendorFollow - Helps to find out who your followers are35

Group Tweet: Maintain twitter for a group36

Twazzup:37

Tweettake:37

Tweetbeep - Set up alerts to help you keep track of our keywords38

Tweetbuzzer - Tracking brand buzz on Twitter38

Twello and Twibs: Twitter business directory39

Other Services:40

Organizational Uses of Web 2.0:41

Chapter 3: Conceptual Study & Diagram of Research Model46

Research Design46

Qualities of a Good Research46

Importance of Research46

Barriers in the Process of Research:47

Types of research:47

Concept I plan to use:49

Research Methodology:49

Evaluation Criteria for Web 2.0 in businesses:49

Scenario in Web 2.0 in organizations:54

Chapter 4: Findings - Conceptual Model of Web 2.0 and Interviews57

Web 2.0 Model:57

Web 2.0 Modeling Introduction :58

The Web 2.0 Model consists of:58

Users:59

Client Applications:61

Services:64

2.0 Popularity:65

Interview with College Official Representative:66

Interview with Web 2.0 User67

Different Web 2.0 Patterns:68

Wikis:68

Wikis in business collaboration:69

Youtube:71

Facebook:73

Blogger:77

Competitor sites are Wordpress, Joomla, and Drupal etc (Source: www.blogspot.com)78

Second Life:78

SlideShare:80

Twitter:81

Chapter 5: Discussion and Conclusion84

Thanks Giving:86

References:87

Abstract

Web 2.0 can be described as different types of web applications which allow people to publish knowledge that they have created and also allow to share with other people as well as facilitating interoperability from any web application. This technology allows people to create, share, collaborate & communicate. Web 2.0 does not require any technical skills to participate, this feature allows users to participate and use applications widely.

For the last few years web 2.0 technologies are showing their clear impact on our world. Mainly these sites occupy lead role in terms of user density and also click density. The density of web 2.0 users is also getting increased day by day. So the means of communication between people and organizations changed from general print ads, television, radio, static websites etc to Web 2.0 applications. As we can target specific type of category, web 2.0 is the best way to communicate with people. So we can collaborate the whole process of communication like meetings, promotions, class rooms, support etc with web 2.0 applications. So organizations are trying to leverage on new web 2.0 technologies like Facebook, Second life, and Youtube etc to improve their standards and also to get things done in fast manner. Most of the things will be done by word of the mouth. (Qualman, 2009.)

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