New Internet technology 2010

Abstract

As much as business trends evolve and change all the time, so does Internet technology. If there is one segment of IT (Information Technology) that has had a lot of innovation and rapid developments in the last ten years, it is Internet technology. Today, there is almost nothing you can't do anymore online. As e-commerce and B2B applications and solutions continue to outgrow their 'brick and mortar' counterparts, a better understanding of the changing trends in Internet technology is essential in today's competitive business world. It could mean increasing your market share in your industry and reaping all the benefits.

New Internet technology 2010

Table of Contents

Introduction3

Background4

Microsoft present position8

Conclusion11

Works Cited12

New Internet technology 2010

Introduction

The Internet represents one of the most successful examples of the benefits of sustained investment and commitment to research and development of information infrastructure. Beginning with the early research in packet switching, the government, industry and academia have been partners in evolving and deploying this exciting new technology. Over its fifteen year history, the Internet has functioned as a collaboration among cooperating parties. Certain key functions have been critical for its operation, not the least of which is the specification of the protocols by which the components of the system operate. Apple, and Microsoft are all leaders in their respective recesses. But the green eyed monster is increasingly pitting these giants against one another. Google is the preeminent Internet search site, Microsoft's Bing engine recently went online, and Apple has been rumored for years to be contemplating a search engine of its own. Apple's iPhone is one of the most popular cellular devices ever, Google pounced into the phone hardware market with the Nexus One, and if the latter is successful, it seems likely Microsoft is thinking about throwing their hat in the ring as well. Microsoft is the 800-pound gorilla in the room when it comes to computer software. Apple has its own legacy brand of software for its vast array of consumer electronics, and Google is perfecting its own proprietary open source Google Chrome operating system to rival Windows. When it comes to technology, Microsoft, Apple, and Google are all the past, present, and future in some shape or form. While each excels in their own specific niche, all three companies have clearly made diversification a high priority, effectively taking aim at one another.

Background

Evolution in Internet Technology

Since the Internet and software-based systems in general facilitate programmatic control over content and messaging, marketers now had a way to alter the storefront to fit a customer profile. Technologists responded to these business-model imaginings by developing a set of technologies that focused on what has come to be known as dynamic merchandising or anticipatory selling. (Herring, S 2009 Pp. 13)

These technologies were designed to support campaigns such as cross-selling or the presentation of complementary goods, or up-selling, the offering of premium products during the review of lesser price/quality products across all selling venues including email, kiosks, and traditional point-of-sale systems. Behind these strategies were a set of tools ...