NESTLE

Nestle Corporate Social Responsibility

Nestle Corporate Social Responsibility

Theoretical Grounding

Corporate Social Responsibility is a concept, whereby organizations take into account the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders local community and other stakeholders of the public sphere. This commitment goes beyond the statutory obligation to comply with the law and suggests that organizations voluntarily taking further steps to improve the quality of life for employees and their families, as well as local community and society as a whole (Anderson, Scott, 2008). The practice of CSR is the subject of much debate and criticism. Advocates argue that there is a strong business case for CSR, and corporations receive numerous benefits from the fact that work on a broader and longer-term than his own momentary short-term profits (Anderson, Scott, 2008). Critics argue that CSR distracts away from the fundamental economic role of business, some argue that it is nothing like embellishment of reality, while others say it is an attempt to replace the role of government as the Comptroller of powerful multinational corporations. Business ethics is this art form of applied ethics that examines ethical principles and moral or ethical issues that may arise in a business environment (Bhattacharya, Sen, et al, 2008, p. 37-44).

In the more market-oriented consciousness of the XXI century, the demand for more ethical business processes and actions exists. At the same time the industry is under pressure to improve business ethics through new public initiatives and laws (e.g., higher road tax in the UK for vehicles with high emissions). Business ethics can be both normative and descriptive discipline. As a corporate practice and specialty career this area, primarily, normative. In academia descriptive approaches are also used (Bhattacharya, Sen, et al, 2011, p. 43-46). The range and number of questions of ethics reflect the extent to which business is perceived as contrary to the non-economic social values. Historically, interest in business ethics has increased dramatically in the 1980s and 1990s, both in large corporations, and in the scientific world. For example, today most major corporate websites emphasize the commitment to the development of non-economic social values under the various headings (for example, codes of ethics, social responsibility charters). In some cases, corporations have changed their core values in light of business ethics (e.g., the slope of BP toward the environment under the slogan "than gasoline"). The very term CSR began cebe used widely in the early 1970s, though this acronym is rarely met. The term ' stakeholders '(interested parties), then there are people that are affected by the activities of the organization, used to describe corporate owners in addition to shareholders from around 1989 (Bhattacharya, Sen, et al, 2011, p. 43-46).

It is a concept very innovative and discussed, whose best-known interpretation dates back to 1984 and was provided by Robert Edward Freeman in his essay "Strategic Management: a Stakeholder Approach", Pitman, London 1984. The phenomenon of ethical limits to the economy is still a phenomenon with deep roots; it is ...