Media Study

Introduction

Art work has always been praised by the people, whether its painting or buildings. The skyscrapers at present are though engineering at the one end, whereas, it also represents the art and culture of the country. The Eiffel Tower of Paris, for example, has become the global icon for France. Similarly, Burj al Arab is the global icon of Dubai. Different tools are used to interpret images and meanings from them. Scholars often use these tools without considering the dynamics of images (Sturken & Cartwright, p.68). Most images hold aesthetic and social conventions. Conventions are like road signs, and it is mandatory to learn their codes in order to make sense, and the codes people learn become their second nature. Company logos operate according to this principle of instant recognition, counting on the fact that the denotative meaning (the swoosh equals Nike) will slide into connotative meanings (the swoosh means quality, coolness) that will boost sales. Images decode interpreting clues that point to intended, unintended, and even merely suggested meanings (Porter 1993, pp. 12-46). These clues may be formal elements such as colour. These may also include shades of black and white, tone, contrast, composition, and depth (Berger, p. 24). In this connection, this study will analyse five different landmarks famous all over the world for uniqueness, including Bank of China Towers (Hong Kong), Sydney Opera House, Taj Mahal, Eiffel Tower and Burj al Arab.

Thesis Statement

The interpretations of digital images are not completely applicable to the referent because, digital images often deviate from the authentic look.

Bank of China Towers or BOC Towers (Hong Kong)

The Bank of China Tower or BOC Tower is a huge skyscraper located in the city of Hong Kong, the administrative region of China. The building is the office of Bank of China. The structure consists of five main columns supporting the building, with one in each of its four corners raised to varying heights, the medial column loads transfer diagonally to the columns in the corners. This structural system requires less important diagonal elements and allows a lighter structure (Chun-Wai, pp. 21-46).

Sydney Opera House

Like Bank of China Towers (Hong Kong), Sydney Opera House is doubtlessly the quintessential symbol of Australia. Sydney Opera House is in the city of Sydney. Sydney Opera House is also one of the most famous buildings of the twentieth century. It designed by Danish architect Jorn Utzon in 1957, and formerly the building was inaugurated in 1973. The building is unique from every angle; the roof is 67 meters high and has about 27,000 tons of tiles Swedes, and over 1000000 pieces. Every year about 4.5 million visitors from all over the world visit the opera house.

Since its opening on 20.10.1973, the Sydney Opera House has become one of the world's most popular venues. Together with the Harbour Bridge, it is an icon of Australian culture awareness and enjoys a growing number of visitors annually. The program design is versatile, and both international and internal forces regularly fill the opera ...