MEDIA

Media



Media

Introduction

Influence of media is very significant in influencing the audience perception towards concept, group, or entity. Media effect has been a prime concern in different study domains to determine its impact in a broad range of dimensions. The relationship between media and the audience has always been crucial and rather undeniable. Media helps in connecting the individuals to the world and represents the identity of society. Critics have argued that an inverse relation exists between the impact of media on political progress. This paper aims at providing readers with a brief history of cinema, its analysis, governmental structure for movies, and examination of the methods that the media has used to alter public opinion. In order to be specific and not lose focus, the paper will concentrate on the British film industry.

The film industry can be defined as an industry that produces films, special effects for movies and animation, as well as engaged in film distribution. In many countries, film industry is a significant sector of the economy. Film industry not only helps people to get a quality agreeable time, but it also help the country to improve the condition of its economy (Leggott 2008, pp. 37 - 67).

Discussion

History of British Cinema

This section of the paper will discuss the history of British Cinema around the era of Second World War. The 1920s and 1930s were a time of cultural as well as political transformation. The period saw the enormous acceptance of many aspects of American popular culture in Europe. Britain was particularly receptive to the appeal of American culture due to its lack of a language barrier. Jazz music and the cinema were two particularly powerful American imports. Jazz became popular in the form of records, tours by American bands, and eventually British "dance bands" that played more or less steadfast versions of American music. The "pictures" also became an enjoyable recreation that, unlike the football pitch or the music hall, catered to an audience of both sexes and all ages.

The fledgling British cinema had been nearly destroyed by the war, and Hollywood swept in to take its place However, the relationship between Britain and the United States in the production of movies was complicated and two-sided. British talent made vital contributions to the success of early cinema. The most popular star of all, often considered emblematic of the early silent cinema, was Charlie Chaplin (1889-1977), Londoner whose distinctive garb and mannerisms were products of the English music hall. Unlike many British performers who relocated to Hollywood and became American citizens, Chaplin remained a British subject all his life and was eventually made a knight of the British Empire (KBE). Another English comedian best known for his work in American cinema was Stan Laurel (1890-1965), the partner of the American Oliver Hardy (1892-1957). British actors, directors, and writers were also valued by American producers who wanted success in the British market, as it was believed that they could better handle films with British settings or characters (Harper and Porter ...