MC DONALD'S

Mc Donald's

Executive Summary

Clearly, the fast food industry running amok throughout the world, where every company is looking for a gap in the market and McDonald's has its own all over the world. Interestingly, the product sold by McDonald's is basically the same all over the planet, matching supply to the tastes of each country; it seems that we are not so different in culture or taste. Today's "Big Mac" hamburger company's most famous triumphs on five continents and becomes a common point on the planet. Today we have to teach from McDonald's, an American company that has made the leap and come out of its original market (USA) to conquer the world with its quality. Obviously, the secret of success is to offer an unbeatable price-quality ratio. Let's look at some important facts that make this hamburger chain leader in the world. Key findings and facts are as follows some 26000 locations around the world. 14000 million meals sold per year. Five new stores open every day with a Sale of 145 burgers per second. More than 400,000 people employed by the company. Employees who always smile to the customer and the customer are served in a maximum of 90 seconds. The quality of the product is quite high which makes it the leader and a research center of the burger itself. Everyone already knows the Happy Meal, that "happy meal" that McDonald's has become famous among children worldwide. Well, behind every box there are many hours of research to reach the ideal product.

Mc Donald's

Profile of McDonalds

General Information about McDonalds

Clearly, the fast food sector is running very successfully throughout the world, where every company is looking for a gap in the market. McDonald's is one of the most successful fast food restaurants in the world. The product which is sold by McDonalds throughout the world is basically the same. It looks that there is no difference in the culture or taste. Today, the "Big Mac" hamburger is the biggest achievement of the company in all the five continents and has even become a common point for all the people. Mc Donald's is an American company that has achieved lot of success and also left its original market (USA) to capture the world with its good quality. One of the main objectives of the company is to offer the best product at the most suitable price (De Wit 2010, pp. 18-45). There are some interesting facts about this franchise which makes it the fast food chain leader in the world.

History of McDonalds

The first McDonald's outlet was opened by brothers McDonald's in 1948. At that time, it became the first local franchise in the history of fast food in San Bernardino, California (USA). It offers fast food which is prepared and serves at high speed. There is no doubt that the basis of their success was to replace the conventional dishes used in the rest of restaurants. After some time, they reached a high level of sales although their menu was limited but they kept ...