[MBA in Financial Services]

by

PROPOSAL - 2000 WORDS

Introduction

An effectively integrated e-business plan has the potential to increase profits, secure a competitive position in a market, and help establish strong relationships with customers. Integrating the e-business plan into existing operations, however, can be a major task. Along with traditional business operations, management is faced with setting financial budgets and allocating resources for e-business initiatives. The enterprise must also manage the increased business generated by entering the world of e-commerce and make sure staffing and systems levels are adequate to ensure quality customer service. Communication across departments is also crucial and management needs to be able to measure success and return on investment (ROI) in its e-business initiatives.

Providing high levels of customer service is also key to successfully integrating an e-business strategy. As the number of shoppers on the Web continues to increase, enterprises need to offer services on their Web sites that parallel a brick-and-mortar experience. Many stores that now have purchasing capabilities on their sites allow shoppers to buy an item online and return in a physical store, if they so choose. Many offer price comparisons. Dell Computer, for example, allows a consumer to build a computer online and track the machine's assembly and shipping status. Amazon.com, recognized as a leader in Web customer service, utilizes software that analyzes customer purchases to make suggestions on music and books in which a consumer might be interested. As Web consumers continue to demand high levels of customer service, enterprises that begin to offer products and services online must have adequate staffing levels in place to manage customer relations and to ensure that these products and services are issued in a timely manner.

Purpose of the Study

The main purpose for the research is to create a very good operating system that will be online based for Prompt Housing (K) Ltd. The system will be covering Customer Relationship, Account management, and marketing data (collecting data from prospect for future marketing)

Significance of the Study

It has been noticed that there are many problems that are been faced by the customers who are willing to purchase a house for living. Some of them have issues regarding the payment. They state that they had made payment but the banks do not provide the company a proper summary for the payment made by the customer. Another issue faced is those customers are not able to visit site so they face difficulties while selecting their homes that they are willing to purchase.

Problem Statement

The whole project was coordinated on spread sheet without a central system which can co-ordinate the processes mainly the selling process. We know which documents are required from clients but we did not create a good system for co-ordinating the sales even collating customer data for ease of communication. Result has been delay in getting funds from the bank due to luck of the good system. We did not even maintain data or contact information of people who enquired for future marketing. Beside we have lost on revenue streams like ...