Mass Media



Mass Media

Communication is an essential, indispensable element for the formation and maintenance of families. Indeed, social interaction is the vehicle through which family members establish, maintain, and dissolve their intimate relationships. Within this unique social system, the mass media have become an integral, if not routine part of family life (Grossberg, Wartella, Whitney, Wise, 2006).

The typical American family home is permeated with media technologies, including multiple television and radio sets, media players, and computers systems, and often, the children are the most avid media consumers. A 2005 study of children 8 to 18 conducted by the Kaiser Family Foundation ...