MARKETING STRATEGY REPORT

Marketing Strategy of Faster

SUMMARY

The use of strategies for marketing is very important for any company or organization to succeed. Through its use, a company will be able to boost its annual sales, greater number of customers can be attrated by the company, plus it can also help in creating a brand image for the customers as well. This paper focuses on the marketing strategies of an automobile company named Faster. The focus in this study is basically on the analysis of the SWOT, USP, STP, SMART and marketing mix approaches of this paricular company. After analyzing all the strategies implemented by this company and after studying this report, it can be concluded that all the strategies that the company has implemented are very effective, the only drawback being that these strategies cannot succeed in the long run. Therefore, it can be concluded that in order to succeed in the long run plus in order to hold its competitive advantage over the customers the company needs to modify its strategies.

Table of Contents

SUMMARY2

Introduction4

SWOT Analysis of Faster7

Weaknesses7

Threats8

Strengths8

Opportunities8

Competitive Advantage9

Segmentation Targeting & Positioning11

Selection of Marketing Technique in context of Market Segments11

Target Market Selection12

Marketing Undifferentiated12

Marketing Differential12

Marketing Concentrated13

Market Research13

Marketing Objectives and Goals14

Marketing Strategies and Programs16

Conclusion16

Introduction

Sometimes the marketing strategy for the review of business strategy, carried out to achieve specific goals related to sales of action composition. Examples of marketing objectives: to attract more customers, increase sales, and highlight new products, better coverage and display products, such as the design of marketing strategy is the marketing function. In order to design strategy, first of all, companies should analyze what is the target market or potential customers who are, and in this analysis, the company should develop its strategy to consider their needs or desires, care or use of features based on its advantages. However, in the design of marketing strategy, companies must take account of competition (such as developing strategies for using the opponent's weaknesses, or strategies should be based on best practices), such as the company's investment capacity, and other factors. This marketing strategy of faster is investigated and assessed for a more rapid assessment of the effectiveness of marketing strategy. (Hekansson & Waluszewski, 2002)

Faster car has been selected for the company, because it is the world's leading automotive use around the world. What makes products to customers around the world is the effective use of marketing strategy. Not long ago, the company faster, his name has become the highest quality, standards and generally intended for different markets luxury, synonymous with the car. Car is the same; the CEO in the coming period will be held that no more than 40% of sales faster than 75% before the merger.

Since then, much of the company Faster indeed changed, but not forecast. Sports car sales fell 5% in 2009 and 2% this year, while car sales, but continue to rise. Emerged from a decade-long passion for sales growth, support the brand decided to focus on faster and do the most profitable ...