MARKETING STRATEGY ON APPLE IPAD

Marketing Strategy on Apple IPAD

Marketing Strategy on Apple IPAD

Introduction

Marketing strategy is the design and implementation of various marketing activities that are subject to the attainment of business (firm, organization, business structure) purpose. The marketing strategy is an integral part of overall company strategy as it defines the main areas of interest in the market for consumers and competitors. The marketing strategy of a company depends on its existing position in the market, assessing the prospects for market changes, marketing mix and future actions of competitors, as well as the objectives and existing resource constraint.

In order to establish the marketing strategy for Apple ipad, it is necessary to keep all the factors in mind. Ipad is a tablet PC created by apple, a potable technological tool that helps users to carry out a wide range of recreational activities. Tablet PCs are called class notebooks that are managed without the keyboard and mouse. Most often this is the touch screen, where one enters data with fingers or a wand - a stylus. There are more exotic ways to communicate with the computer, for example, through voice recognition and gestures. The tablets will be an intermediate level of devices between smart phones and full-fledged computers In particular; ipad offers large opportunities to understand and work with the literature. Books on the ipad can be downloaded in two ways.

The first is to buy a separate application in the Apple Store, which is the electronic version of a book. Secondly users will find on their desktop a separate icon, clicking on it will allow users to begin the program and start reading. Hence the designing of ipad is to provide intelligent entertainment to its users. (Powell, Guy, 2008)

DiscussionObjectives

First and foremost activity involved in making a marketing strategy of any product includes determining objectives, as this will assist in making the entire structure of the strategies. Major objectives of Ipad (Apple) are below

• To increase sales and be profitable by focusing on that niche market that currently does require such a product, sales and profitability can be measured by monitoring the customer flow (whether it is increasing or decreasing).• Increase market share of the Company (Apple) as that is the main reason why a company opts for introducing new products. This can be attained by marketing this product in the best possible manner so that customers get tempted to buy this new gadget.• T o understand the new product category to the target audience, with the support of the community of developers and branding. Connect with the target audience through an emotional message generated by the rational desire of belonging to a group of consumers.• Do not exceed the budget plan that is being allocated for this product as, this is a key aspect of concern for Apple as they exceeded their estimated budget plan for products such as iphone and iPod. Save the budget on advertising is one main objective of their budgeting plan.• Out do all the hurdles, stakes that occur in the way during the launch and promotion of this product. The focus is now on the comfort of eating a wide range of content, with a reasonable price call

Target Market

It is necessary to determine your target market and understand them better (their preferences, dislikes, demands etc) as then only the marketing strategy can be successful. Ascertaining the attitudes of a target market against campaigns and different media makes it easier ...