MARKETING STRATEGY - BLACK BERRY

Marketing Strategy - Black berry Case Study

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Marketing Strategy - Black berry Case Study

Introduction

The paper details out the cell phone industry, specifically Blackberry. The marketing strategy analyses based on dominant economic factors are the main focus of this paper and properties of the product. Economic factors play an immensely important role in the target marketing determination of any product. The target market of blackberry, market structure, strategies of the competitor firm, and strategies Black berry has adopt to encounter competition in the market to maintain price competitiveness are also a part of the discussion.

To be able to evaluate the product effectively, it is essential to know and completely understand the product first. This is so because if the product is not well known and recognized, its benefits, and loop holes cannot be determine. The New Black berry Bold 9900 has updated the Black berry Bold family in a powerful way, and is driven by the amazing Black berry 7 operating system.

Discussion

Evevry business has to formulate a strategy that ensures that its profits are kept handsome and its reputation high. An organization can attain that by way of quality products, excellent advertising, low cost pricing or other methods of marketing strategies. However, the important thing is that an organization must know as to what shoud be targetted and what portion of the marketing knowledge be employed to ensure that it achieves its goals. The success of any business relies on its marketing strategies to meet the economic factors arising from the external and internal sources; same goes for Blackberry. The success for Black berry is the features they offer in their product that makes the phone attractive for the customers. The features include touch screen options, with high definition video recording and multitasking at its best. These features give Black berry a competitive edge and a stand along with the market leaders of smart phone manufacturers. The target market of Black berry keeps changing with the need of time. Recently Black berry positions their new product Black berry Bold 9900 as a phone for the youth as well as the professional users. They were initially making phones for professional users only but now they have restated their product for the youth who need easy access to the internet at all times. Moreover, their innovation of colour options has been very successful highlighting gender preference products. E-mail facility and geographical locating services are very popular when we speak of Black berry phone.

Research in Motion is the company behind Black berry smart phones strategies themselves by making partnerships across the globe in the potential markets. They are able to achieve economies of scale in countries like India and Pakistan where cheap labour is easily available and control their labour cost effectively. Strategic alliance of Microsoft collaborating with Black berry to beat iphone series and capture a significantly large chunk of the market is the objective for the upcoming year and strategy is to look for regions where there ...