MARKETING PLANNING

Marketing planning

Marketing planning

Identify the main barriers to marketing planning

Planning is a way of preparing what needs to be done and how it should be done. Planning enables the company to decide objectives and to identify alternative ways of achieving them. Unless planning occurs, actions tend to be aimless and left to chance. Managers need to know that his or her employees understand the objectives and methods of accomplishing them. Planning requires that courses of action be determined and decisions be based on purpose and knowledge. A manager needs to plan to be able to know what organisation relationships and personal ...