MARKETING PLAN: BUSINESS PARKS DUBAI INTERNET CITY

Marketing Plan: Business Parks Dubai Internet City

Marketing Plan: Business Parks Dubai Internet City

Marketing PlanMission Statement: Dubai Internet City's Mission is to create infrastructure, Environment and Attitude for Information Technology and Media companies that will enable them to operate globally out of Dubai with significant competitive advantages.

DIC Overview

Dubai Internet City (DIC) provides a Knowledge Economy Ecosystem designed to support the business development of Information and Communications Technology (ICT) companies. It is the Middle East's biggest ICT infrastructure, built inside a free trade zone.

DIC is a strategic base for companies targeting emerging markets in a vast region extending from the Middle East to the Indian subcontinent, and Africa to the CIS countries, covering 2 billion people with a GDP of $6.7 trillion. Within a short span of time, a dynamic international community of ICT companies has established itself in Dubai Internet City.

The global ICT giants are all here: Microsoft, Oracle, HP, IBM, Dell, Siemens, Canon, Logica, Sony Ericsson, Schlumberger and Cisco to name a few, in addition to many small and medium enterprises and entrepreneurial ventures. The ICT cluster in Dubai Internet City is comprised of companies from various sectors: Software Development, Business Services, Web Based & e-Commerce, Consultancy, Sales & Marketing and Back Office Operations.

DIC provides an environment that attracts most elements of the value chain for an ICT business. In addition, it has developed programmes that can be leveraged by the ICT community to explore and expand channel and business development opportunities.

Market Analysis

Dubai Internet City (DIC) provides a strategic and cost effective platform for ICT companies targeting emerging markets in a vast region extending from the Middle East to the Indian subcontinent, and from Africa to Central Asia.

Launched in the year 2000, DIC now features a dynamic international community of ICT companies including global giants like Microsoft, Cisco Systems, IBM, HP, Dell, Siemens, Sun Microsystems, Computer Associates, PeopleSoft and Sony Ericsson. Many small and medium businesses and promising entrepreneurial ventures are also part of the community. The cluster comprises companies from a variety of sectors - Software Development, Business Services, Web Based and e-Commerce, Consultancy, Sales and Marketing and Back Office. 

DIC is a strategic base for companies targeting emerging markets in a vast region extending from the Middle East to the Indian subcontinent, and from Africa to the CIS countries, covering 2 billion people with a GDP of $6.7 trillion.

Benefits

Tax Incentives

100% Corporate tax exemption

100% Import & Export Tax exemption

100% Personal Income Tax exemption

No customs duty

Investment Incentives

100% Foreign company ownership

100% Repatriation of capital and profits

Abundant and inexpensive energy

Easy availability of inexpensive workforce

Competitive business incentives

Competitive pricing

Competitive Advantages

Metro Ethernet environment

Dynamic international community

Opportunities for business interaction and networking

Opportunities for channel and market development

Communications infrastructure based on next-generation technologies

Digital voice and high-speed data services offered at competitive rates

World's largest commercial IP telephony network

Permitted Activities

Software developing, installing and/or modifying;

Internet and Multimedia;

Telecommunication and network; and

IT services.

Sales DepartmentOverviewThe primary objective for the convention sales department ...