MARKETING PLAN

Marketing Plan

Marketing Plan

Introduction

The demand for aesthetics and beauty products is rising all over the western world, and so is the demand for lady perfumes. Today, emancipated women are usually trying to imitate men. This leading fashion houses to produce new products for women, in flavors that can be traced masculinity. Thus, the distinction between male and feminine perfume discreetly erased. What is the difference between perfumes for women by their gender opposites? Women's Perfume more gentle, man is a stronger and more "assertive". Nevertheless, women's perfume does not lose the grace and elegance, and fans of notable shades of perfumed women always find what they need. Women's perfume smells different elusiveness; they just dissipate in the air, filling it with a bewitching scent. This paper explores and investigates the feasibility of launching a lady perfume in Australia. The paper first presents the extensive market and taste of the product in the Australian context, and then moves to form a consumer-driven interview to find out the prospects of launching a new lady perfume by Nova Cosmetics.

Hypothesis

There is a strong demand for lady perfumes throughout Australia, and the fresh perfume is likely to get a fair share if it uses marketing and branding effectively

Literature Review

Perfume for Women comes in various forms

Eau de toilette is the most popular women's perfume products by virtue of the balance of price and quality. Perfume - variety of women's fragrances, which always held in high esteem. Perfumed feminine perfume or toilet water represents an intermediate form of women's fragrances, combining the advantages of the previous types of perfumes. Each season, companies produce new brands of perfume for women. In the women's perfume updates to the latest achievements embodied the perfume industry. Women's perfume brands distinctly trace of desire and sentiment ladies, and try to satisfy even the most unusual women's perfume requests. Novelty perfumes for women are looking forward to perfume connoisseurs. Many of the new women's fragrances subsequently become a classic of women's perfume fragrances.

The key elements of women's perfumes are floral. The best gift for women are flowers, thus laying new women's fragrances floral fragrances, like the producers make a gift for the ladies. In addition, a woman from ancient times routinely compared to a flower and floral fragrances like epitomizes femininity. Floral notes easily combined with other shades - spicy, fruity and create unexpected flavors. New items are often masterpieces of the perfume industry. On the creation of new products working, women's fragrances are true professionals that know a lot about perfumes. Create a new; revolutionary women's perfume scent is very difficult. To do this, examine the existing women's perfume compositions, but they known - an incalculable number. The spectrum of flavors, which now offers perfumes for women are very extensive. In addition to traditional fragrances women's fragrances, it is increasingly possible to meet a mixture of styles and colors.

Floral-fruity, citrus-woody, floral and spicy - all the result of synthesis for the benefit of women's perfume ...