MARKETING PLAN

Marketing Plan: Kids'Inn

Marketing Plan: Kids' Inn

Introduction

This paper addresses the marketing requirements of a brand new 24 hours day care centre in the form of a structured Marketing Plan. The day care centre focuses on the core values of child care and development. The daycare centre, namely “Kids' Inn” has to be located in Dallas, Texas (Barry, 1986).

Executive Summary

Day care centers have earned popularity among parents who are professional earning members and are also concerned about their children's security, protection, and upbringing while being away for work. For these concerned parents, day care centers come as a blessing in disguise. This enables them to pursue work related tasks with the assurance that their kids and toddlers are safe while they remain far from homes to earn livelihoods. Keeping this in mind, we have planned to open up a 24 hours Day Care Centre in Dallas, Texas by the name “Kids' Inn”. It is a full time child care facility that caters to children between three to six years old. Kids' inn will be focusing on a family where both mother and father are earning professionals. Kids' Inn will feature different sort of activities for these kids ranging from playing indoors and outdoors, singing, dancing, aerobics, storytelling, language play, writing, dramatic play, and other activities aimed at enhancing the kids' creativity for example making them solve puzzles, guess riddles, scrabble, book talk and sharing of personal experiences (Barry, 1986).

The management of Kids' Inn will ensure innovative learning systems for the kids and training facilities for the support staff members on daily basis. It will also focus on a low teacher/kid ratio so that they may get sufficient personal attention. All these custom designed services intend to ensure a superior quality service for the kids and their parents (Brody, 1982).

Kids' Inn forecasts profitability in the seventh month from the start and aims to reach revenues of $100,000 at the end of year.

Marketing Objectives

Marketing objectives are an important aspect of overall marketing plan because they in turn reinforce the company's objectives. Hence they should be well defined and quantifiable.

Kids' Inn lays down the following marketing objectives:

Build trust and reliability: The service being given at Kids' Inn has to establish tangible signs of quality in order to gain acceptance in the market and to increase the customer base. This entails establishing clear communication and taking feedbacks where required.

Empowering employees for better delivery of service: The staff should be well trained. Kid' Inn believes that in labor intensive business like that of day care centre, each employee has to be empowered with adequate knowledge, and skills of delivering the desired services. In a day care business, support staff has great many responsibilities because it is the kids' protection and progress that is demanded and for which each employee should contribute his/her share.

Design of services according to needs: Services provided should be consistent in terms of quality and be tailor made according to the needs of each parent and kid (Barry, ...