MARKETING PLAN

Marketing Plan



Marketing Plans Can Be Developed Entirely Using Secondary Data Collection

The marketing managers usually use the secondary data for developing the marketing plan and strategies. The Marketing plan starts with an analysis of secondary data that could be useful for full or partial solution of the problem and reduce costs on expensive primary data collection. In any case, the secondary research data give some starting point, while being relatively cheap and readily available (Gilligan, 2011, 65-69).

Secondary information or secondary data (secondary data), going for purposes other than the purposes of this study. It can be obtained quickly and inexpensively. For example, when implementing the above-mentioned draft Selection department "secondary data about the criteria that customers are guided in choosing a department store, taken from journals (Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Marketing Research). At the beginning of this section are a few examples of sources of secondary data (Marilyn, 2011, 78-90).

Internal data on the activities of the enterprise, to which access, as well as a number of functions for their analysis, made possible by corporate or specialized information systems (Abhinandan, 2011, 100-114).

In the case of being unable to extract necessary information from secondary sources, or they are incomplete, not accurate enough, unreliable, or simply become obsolete, have to resort to primary data collection. Marketing Researches usually begins with the collection of secondary data. They are more accessible, and collecting them cheaper (Gerald, 2011, 14-74).

Methods for Secondary Data Collection

For methodological questions include: determining the amount and nature of the sample, the definition of interest and quality of responses, the development of questionnaires, and procedure of the field work, analysis, and synthesis of findings. Verification of information on compliance with these parameters helps to establish the level of its ...