Marketing Plan

Marketing Plan

Introduction

Apple Inc was founded on April 1, 1976 by Steve Jobs and Steve Wozniak. Apple Inc is a global company which deals with various consumer products such as personal computers, computer software, and consumer electronics. It also includes the hardware products production such as Macintosh, iPhone, and iPad.

In order to establish the marketing strategy for Apple ipad, it is necessary to keep all the factors in mind. Ipad is a tablet PC created by apple, a potable technological tool that helps users to carry out a wide range of recreational activities. Tablet PCs are called class notebooks that are managed without the keyboard and mouse. Most often this is the touch screen, where one enters data with fingers or a wand - a stylus.

Situation Analysis

Apple Inc. is engaged in the production and designing of computers, iPhone and other electronic devices including music players, peripherals, etc. As Apple is already involved in the production of iPhone, it is quiet a reasonable time to enter the market of normal cell phones. Although there are several rivals in the cell phone industry but Apple can find an edge due to its extraordinary management capabilities and core competencies in the market of electronic goods. The new launched cell phone will be named as Apple Inc.

The name represents Apple as the company and “Com” as the communication device. In other words the consumers can communicate now through the cheaper device (as compared to iPhone) more easily. The new brand will be sold initially through the website than the dealers will be appointed for the large scale selling after the introductory stage. Initially the Apple Inc. will be launched in the United States but after getting a reasonable customer base, the product will be launched globally because cell phone companies like Noki, Samsung, Sonyericson etc. are playing worldwide, so Apple Inc. will have to play globally against these players to grasp maximum market share.

Apple is entering the cell phone market for the first time but it is highly expected that the new launched cell phones will attract the maximum number of customers due to the goodwill of Apple in the market. Moreover, the marketing will play a vital role in the succe4ss of the product right from its introductory phase. The marketing department will create awareness about the new [product, and then customers will be persuaded towards the new cell phone.

Market Summary

Apple Inc. will primarily target teenagers and youngsters but gradually it will serve all the classes of the customers like middle age and elders. As far as the classes are concerned Apple Inc. will target middle, upper-middle and upper class customers. In other words, all classes and all age groups will be targeted gradually. The different models of the phones will be launched in order to cater the needs of all age groups and all classes. The information regarding the customer requirements will be acquired through the research work initially, and the requirements of the current customers of different competitors in the industry will also be considered as initial ...