MARKETING PLAN

Marketing Plan: Updating Ipads to Being a Multi Tasking Device Is That Right

Marketing Plan: Updating Ipads to Being a Multi Tasking Device Is That Right

Introduction

Apple Inc. is preparing to launch the new version of the iPad has already produced over $50 billion of iPads' market ($7.5M per year in the specific market segment of electronic devices). Apple Corporation can compete with all the other competitors in the market segment because the iPad offers unique combination of features and functionality in tablet at a competitive value-added price.

Apple's primary marketing objective is to sell around a million iPad in the first year and hopes that it will to continue to grow modestly by 15% a year over the next 5 years. The goal of Apple is to maintain the table at least 35% this year and attain a 15% growth in the next five years in the market segment of tablets. Apple's primary financial objective is to reach over $10 million in gross sales revenue over the next first 5 years, equating to about $6 million in net profit.

Marketing Strategies

Apple budgeting for the new development of Apple's iPad will be around five million dollars, which will be broken into different areas during the development. Apple's marketing strategy will be adding several new and unique to iPad to the iPad 2 features to add access to HDMI output, 5-in-1 media reader, Firewire 800 input/output functions. Apple's target markets are Working, Middle, Lower-Upper and Upper class marketers, skilled workers, office workers, managers, professionals, and executive professional are most likely to want to own the new iPad to be able to web search, watch movies and do able to work with Microsoft Office Suite. Apple's secondary market is the college students that would want to have the iPad because it gives the student social and belonging needs for the esteem and self-actualization (Calder & Malthouse, 2005). Apple will advertise in Apple locate retail stores and use the television adverting to draw in the working and specially the students into wanted the new Apple device for school and working class, hope once some consumers will pass on the unique features in the iPad by word of mouth, when consumers are using Yahoo and Google search engines that Apple's iPad is listing in the top searches for marketing methods. Apple's market pricing strategy will be the same starting price as the iPad 2, with four different versions with 16GB, 32GB, 64GB or 128GB of storage memory.

Marketing Objectives

Our marketing and pricing approach is market premium will be offered at a consistently pricing at the high end of the possible price range to help attract status-conscious consumers. By using the high pricing of premium product is used to enhance and reinforce a product's luxury image. By adding several and unique components if the iPad will reflect the increased cost of production, however the price will be the same as the iPad 2. Apple has always produced high quality devices as the Mac notebook, iPod, ...