MARKETING PLAN

Marketing Plan

Executive Summary

This report provides an in depth analysis of the strategic marketing and financial aspects involved in the building a marketing plan. The report is a detailed strategic and global management analysis with the basic aim of determining the factors that influence business planning. Furthermore, the paper critically analyzes the various aspects, departments and organizational factors that influenced the complete process of formulation and implementation of the business planning processes. The paper presents a comprehensive insight into the Mission and Goals of the Rental business and its core competencies. It also provides a situation analysis of the business and a briefing of the competitors. The paper attempts to develop a target market and apply a detailed marketing mix strategy whereby the product, distribution, promotion and pricing strategies are implemented. It develops a budget and monitoring of the marketing plan and concludes the paper.

Marketing Plan

Introduction

The progressive integration of the world economy and the associated increase in the complexity of the task accomplishment pose significant challenges to the management of modern enterprises. The key drivers of this process are political-administrative (successive liberalization, deregulation and privatization) and specialized divisions (improved transport, information and communication technologies). Steadily rising international commodity, financial and investment support in this global economic development and accelerate at the same time increases the international competition in the market. This increases the importance of marketing planning for the company, because without a well defined and effective marketing plan a company will not survive in the present day competitive environment. For this assignment, ABC Rentals Company has been selected so that a marketing plan for the company can be devised. Devising a marketing plan is important for any business, because this will help in directing the business in the right direction.

Company Description

Since 1967, ABC Rental has been serving Cleveland, Parma, North Ridgeville, Strongsville, and Cuyahoga County for all of your contractor equipment, homeowner equipment, and party and special event equipment rental needs.  Founded in 1967 by Andrew and Louise Zatik, ABC Rental are still a family-owned business, owned and operated by brothers Aaron and Andrew Zatik, and employing third generation family members.

ABC Rental believes in offering the best in service to the customers.  ABC Rental  want their customers to succeed at whatever job they are tackling, and will make sure that their equipment is in excellent shape and ready to rent!  ABC Rental can deliver - call for a quote today.

ABC Rental rents contractor equipment of all kinds and sizes, including backhoes, lifts, concrete saws, and trenchers.  ABC Rental have a large fleet of landscape equipment, and are constantly adding new equipment.  ABC Rental offers their used equipment for sale throughout the year. The following are just a few of our top equipment rental categories in the Cleveland metro area:

Lift rentals

Plumbing and snake rentals

Lawn and garden equipment rentals

Excavator rentals

Loader rentals

Bobcat rentals

We also sell an extensive array of retail products including:

Diamond blades

Safety equipment

Tanaka commercial landscape equipment

Husqvarna concrete saws

Commercial cleaning products of all kinds

ABC Rental's special event & party divisions rent tents with room to seat 60 to 600 people, tables, chairs, china, linens, children's bounce games, chocolate fountains, frozen drink machines and much ...